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Process
We were requested by Suicideboys + Their Photographer Dillion (Dill35mm)
to create a hype video for their album The New World Depression, it needed to represent all the songs visually labeled on the album, but keeping to their dark aesthetic.
The album ranked No. 1 on the Top Rap Albums Chart
The New World Depression
A Collaboration between NIGHTWOLF and Suicide Boys. Do you ever think about what you would get if you combined the uncontrolled energy of The Suicide Boys with the imagery animated with AI design?
This was done in their latest album termed as “The New World Depression. ” This album is not just being and feeling musical but rather, an album that can be visually appreciated as a result of this collaboration with NIGHTWOLF.
Strangely enough, it has evolved into a performance-artistry of technology, which people have started to discuss quite passionately.
Why “The New World Depression”?
Now let’s discuss its title; “The New World Depression.” If you listen to The Suicide Boys then you know they are no strangers to dark or heavy themes.
This record delves into mental illness issues and existential crises that face many today. In fact, the name itself reflects our world’s collective deep anxiety and turmoil in light of our current sensitive global order.
It’s an album that touches one's soul and provides solace and empathy for people who suffer from similar situations.
AI Magic In The Pre-Launch Campaign
Before releasing the album, NIGHTWOLF addressed assembly of his teams working on promotion of an album through a new and very motivating pre-promotion campaign, which is mentioned by all now.
They applied the use of Artificial Intelligence in coming up with attractive video teasers that would symbolize the expectation of the album which as we all know, is dark. Commercial branding it is not for us but is apart of the tremendous act of making that particular album that bluntly sums up the feeling of the great political, economic, religious, and personal depression as well as billing into the world of music before one gets to even listen to songs.
This campaign elaborated how entertaining AI can be while generating such content that would capture the audience: and yet, this excellent music lover finds oneself pondering over the feature of creativity and experimenting with the new forms of creations in such a connected world!
The Album's Meteoric Rise: The AI Effect
So how did “The New World Depression” rise to be number 5 globally? Some credit goes to the conversation starter with The New World Depression teaser video. Our AI technology enabled it to rapidly produce high-quality visual content which was widely shared on social media platforms creating a massive wave of anticipation and excitement. The fans were well receptive to the unique blend of music and visual art, turning the album release into a major event.
This smart use of AI in its promotion not only boosted the visibility for this album but also created new benchmarks for digital-age music marketing that we have done countless times with well-established artists.
Why Bet on AI Design for the Future?
For an album, “The New World Depression” is fun and experimental because it combines technology and art.
This new release from us and The Suicide Boys has sparked multiple threads on Reddit and has been a great and yet a controversial conversation started for fans all around the world.
Thereby, showing how our AI creative process can be used to take creative projects to a suitable satisfaction. As we march forward, the application of AI in design will be necessary in the discovery of infinite possibilities for innovation and creativity.
Stand bold, if you are a music lover who loves innovation, this is an album that should not pass you by. Collaboration is key as demonstrated in this album and this highlights the amazing things that can result when technology meets with creativity and connects fans all around the world.
Written,
Ernest @ NIGHTWOLF
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