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Process
We were approached by Digga D's team to create and assist on the content creation using our personal hand writing graffiti styles and creativity to bring his album
"Back to Square One" to a gritty street theme,
Charting as No.2 album in the UK at the time.
Who is DIGGA D
If you are into UK drill, then you already know who the 24-year-old Rhys Angelo Emile Herbert, known professionally as Digga D.
He’s the guy with raw lyrics and a unique flow that has been taking the genre feeling quite positive whenever he drops. With each release; he becomes more than just a rapper; a creative force.
His latest project, Back 2 Square One, however, is an additional indication of his artistic growth. To make his music different this time, He and their team decided to collab with us.
This was a fun yet challenging project because it enabled Digga D to test new creative concepts and give his fans something authentic and raw, hence the name “Back 2 Square One”.
Our Touch for B2S1
We helped kick it Back 2 Square One with some traditional design methods.
We created custom graffiti fonts and typography that matched Digga D’s theme perfectly on his official album cover.
We also made striking billboards for advertising, and through these platforms, we also designed merchandise that his fans wear to world tours, and meet and greets while wearing it personally throughout their days, that can’t just be ignored.
Meet & Greet and Exhibition Show:
After the release of the Back 2 Square One, Digga D held a meet and greet as well as an exhibition show to showcase the activations in the space included a gallery exhibition of memorabilia from Digga D’s childhood and music video props, a 3D scale model of Powis Square And A Pop-Up Corner Shop Where Digga D hosted a Meet And Greet And album signing with fans. Where you can find Bayy Co (Digga D) x NIGHTWOLF.
Our work was also included as the main entrance billboard. This was not just any event, this was a chance for fans to meet Digga D and get immersed in the Digga D experience.
The Album's Meteoric Rise: The AI Effect
A Dream Collaboration Working with Digga D's team was cold and was one to remember in the books. They were open to all our crazy ideas and made the whole process a joy.
Together, we created something that truly captured Digga D's growth as an artist.
This wasn't just about making cool visuals; it was about crafting an experience that resonated with fans and stayed true to Digga D's vision.
A big thank you to the teams involved
All possible with the following people: Cam, Ejiro & Gusto
Solutions